ABOUT THE PROJECT (2024)

Visualization for the Human and the City (HATC) clothing brand, focusing on highlighting the customizable reflective details of the hat.

Human and the City is a brand developed in a small studio in Vilnius, Lithuania. The brand's aesthetic is shaped by urban objects and signs meeting traditional Lithuanian ethnic garments, forming a unified image of the present. The dominant color of the city is grey, which is why our clothing is often in shades of grey – it helps create a camouflage, allowing one to blend into the environment they live in. We can observe this principle in nature, where every animal has a unique appearance adapted to its surroundings in order to survive.